THE NATIONAL ETHICS BUREAU announced new services for its members, which will enable them to more effectively communicate their record of business ethics to consumers.
The NEB is an organization of approved members who have maintained an exemplary record of business ethics. The NEB verifies to investors that, in addition to holding a current professional license to offer financial services, each member successfully passed NEB's multipoint "Ethicscheck Verification System," which includes a comprehensive criminal background check.
"Due to the increased lack of trust in the financial services industry, it is now more important than ever for financial advisors to convey to their potential clients that they are a credible individual," NEB National Director Steven McCarty says, "and our new Professional Profile is a powerful tool of credibility."
The Professional Profile is a new feature available to members on the NEB Web site at www.ethicscheck.com and is similar to a comprehensive job resume. All members now have the ability to login to their own profile page on the NEB Web site where they can upload their picture and enter comprehensive personal and professional
information in real-time.
A new certificate of approval has been redesigned to be more attractive, professional and printer-friendly. The member brochures and hand-out cards have been redesigned, as well, allowing members to show their clients
what it means to be approved by the NEB, while listing NEB contact information that enables consumers to verify a member's approval status.
NEB Executive Director Jeffrey Kopitz says, "The new brochure really communicates to the public that our members have been thoroughly checked out and are trustworthy."
The annual membership fee for 2005 has been increased to $180, plus a $55 initiation fee, to reflect these new features and services.
