HISPANICS HAVE BECOME America's largest ethnic minority and increasingly play a major role in the U.S. work force. Yet many Hispanic employees are excluded unintentionally from most benefit enrollments and miss out on needed benefits.
Communicating benefits to and enrolling Hispanic workers who speak little or no English is a challenge many U.S. employers face.
Until now, a Hispanic enrollment simply meant hiring bilingual enrollers. But the actual enrollment stems from a communications process that measures employee interest and participation.
A study of barriers to health coverage for Hispanic workers concludes, "The [benefit materials] are many times not written in Spanish, making it very difficult for non-English speaking employees to have access to this information, [which] affects the number of new hires that enroll and participate in such programs."
In response to this need, Cornerstone Enrollment Services announced its comprehensive turnkey Hispanic Enrollment Service. The company provides the materials and services -- not just bilingual enrollers -necessary
for a successful enrollment:
- Customized pre-enrollment communication materials in Spanish, including paycheck inserts, product brochures and information, flyers and posters, personalized benefit statements, group presentation materials, and one-on-one marketing materials
- Bilingual presentations for group meetings
- Bilingual career benefit counselors
- Insurance policies in Spanish (certain carriers only)
With its Hispanic Enrollment Service, Cornerstone can help brokers and employers design and implement enrollment that will include, educate and enroll Hispanic employees. The service integrates seamlessly with
English-language enrollment.
To learn more about Cornerstone's Hispanic Enrollment Services, call Nelson Griswold at (866) 370-3401.
