I have never been a big fan of obtaining business on an Agent of Record (AOR) letter. Somehow it just doesn't seem right to simply have the business owner sign a one-page letter to give you their business when you've not been around to do all the grunt work. It's kind of like being able to have access to all the wonderful things our country offers, but you didn't take the time and interest to vote in the last election.

When you do an AOR, essentially the business owner is transferring all the insurance over to you. You get the renewal information, and access to all the policies and supporting documents. Plus, most insurance companies will pay you the full renewal commission on that account. A lot of agents make a good living by just taking business on an AOR, and are very convincing they will do a better, more efficient job, and save the employer lots more money over the original writing agent. I've also seen some employers sign an AOR and did not know what they were signing. I'm sure the message the new agent was conveying must have been mistranslated. Don't you think?

As a rule, I don't like to accept an AOR against an agent that I know and have worked with in the past. I've been in this business a long time and know a boatload of agents. But, there is still honor among us, and I have passed over some opportunities. Only under extreme circumstances would I do this, and it would be after a long heart-felt conversation with my friendly competitor. I also first have the client contact the current agent if they are truly interested in making a change.

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

  • Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.