1) Establish reasonable and measurable criteria of success for an enrollment project prior to starting. If the client agrees that 95 percent of their employees being satisfied is acceptable and they have 1,000 employees, tell them they get the first 50 complaint calls.
2) I never used the word "no." The closest I ever came was "maybe." I have learned the power of saying no thanks, Nancy!
3) Never underestimate how fast people jump into the teflon leisure suit when problems arise. Be prepared to put on your kevlar and solve the problem.
4) I continue to learn something new every day in this business. Sometimes it's the hard way, sometimes it's not. Either way, it's important to embrace the lessons presented.
5) It is better to wish you had taken on a project than to wish you hadn't. If you take on a bad enrollment, you will wish you had not.
6) When a prospective client says yes, stop talking.
7) Just because it has always been done a certain way that does not make it right or the best solution/option.
8) If you keep your mouth closed long enough, the prospective client will tell you how to close the deal.
9) I no longer live to work. I work to live.
10) You're only as good as your last project. Great job! What's in the pipeline?
