Core packages are getting more expensive to maintain, and even those employers that move to a consumer-driven, high-deductible model want to retain a robust voluntary suite of products.

To do that, they need products that are beneficial to employees while adding little or no additional cost for the employer. All kinds of new offerings are making their presence known, but it is with an old and reliable product that makes an especially positive impression.

Born in the 1970s and bolstered by its ability to deliver a minimum guaranteed interest rate on the cash accumulation portion of the policy, universal life insurance has survived the ups and downs of the market and remained a popular choice in the individual market. When offered in the workplace, UL has all of the advantages it holds for individuals and then some — even with no employer contribution.