More than 40 percent of employees at mid-sized businesses say having a wellness program offered by their employer would, or does, encourage them to work harder and perform better, according to a recent Principal Financial Well-Being Index.

To meet the demand, The Principal, a retirement and global asset management leader, has introduced a new wellness program designed to suit midsized businesses.

“We know that with wellness one size doesn’t necessarily fit all, which is why we’ve taken a different approach for midsize businesses,” says Lee Dukes, president of Principal Wellness Company, a subsidiary of the Principal Financial Group. “Our programs for these businesses contain many of the features available to large companies, but are flexible enough to still meet the specific needs of these businesses at an affordable cost.”

Designed for employers with 300-1,000 employees, the new wellness program allows each employer to create a tailored program based on its specific needs. The Principal works with the employer to develop a customized incentive strategy, communication plan and educational website for employees. Since the program is designed specifically for this market, employers benefit from targeted materials that are relevant to their employee population.

Key features include: preventive screening services with industry-leading accuracy; health coaches who employees can contact to discuss their wellness and online wellness portal designed to meet individual employee needs.

“Keeping employees healthy makes good business sense, which is why we work with our customers to not only improve the health of their employees, but also to support a healthier bottom line for the business,” Dukes says.

Instant Insights /

Flexible workplace wellness keeps businesses healthy

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