Unum has developed a new website with a shopping cart approach, designed to keep benefits education simple and effective.

"We listen to consumers, ask them what works, what doesn't and how we can most effectively support them in making benefits choices they feel good about," said Stacy Gray, assistant vice president of Consumer Strategy for Unum. "Our new tools are the direct result of that work."

The site features a shopping cart that shows exactly which benefits an employee has selected, what each coverage costs, and the total cost for all the products. For now, the site serves small to mid-size businesses with 500 or fewer employees, but it will eventually expand for use with larger employers.

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

  • Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.