From the August 2011 issue of Benefits Selling:
As the competitive landscape for benefits brokers gets tougher, effectively communicating benefits strategies with clients—and helping them better communicate those strategies with their employees— becomes even more critical.
The ultimate goal of communicating benefits strategies is to increase employee retention—and a broker's business is on the line if communication is weak, says Elizabeth Halkos, chief marketing officer of Purchasing Power, an Atlanta firm that offers employee purchasing programs through payroll deductions.
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