In the beginning was the close, and the close was good because the buyer was ignorant of the close. Then, buyers saw the close for what it was and many began to hiss at it and gnash their teeth.
But, woe were we as the close begat consultants, and the consultants begat trainers, and the trainers begat training VPs, and the world became dark. The Old Ways have been fighting the truth ever since.
Across the world, families are playing with digital games (Rock Star, Guitar Hero). Those games give them a taste of what it feels like to play in a band. Similarly, across the world, people are delivering their very first sales presentation. Both sets of people quickly discover that it’s not as easy as it first appeared.