Life insurance ownership is at a 50-year low. Nearly half of adults are uninsured and many who are insured are underinsured and don’t make adjustments to their coverage to reflect changes in their lives.
Despite these apparent opportunities for life insurance carriers, industry growth has slowed, says a new study. Part of that disconnect, according to the study from Acxiom, is that carriers aren’t using digital media channels to engage these consumers. But research shows customers respond to online shopping (life insurance included) of any kind.