Voluntary benefits have been a growing trend for almost 15 years. One way employers have responded to the poor economy and rising health care costs is by shifting the costs of certain benefits to their employees.
According to a 2011 LIMRA study, 30 percent of U.S. employers are considering adding a voluntary benefit to replace employer-paid and contributory benefits within the next two years.
Market trends all point to voluntary benefits as a strong choice for brokers who are interested in growing their book of business. The question is, are you ready to take advantage of this trend?