Motivation. It’s a strange and multi-layered concept that most of us use on a regular basis in conversation about how human beings interact with the world around us.
How motivated do I feel today? What motivated someone to do this or that? How can I motivate someone to behave in a particular fashion?
At its very core, the results of this study challenged the original assumptions around Consumerism 1.0. Only 65 percent of Group A reported their pain level was reduced by taking the placebo, while a full 85 percent of Group B reported reduced pain levels.
It’s just a single study, but telling nonetheless. It seemed as though we may have our own deeply ingrained assumptions about cost and quality as they relate to health care.
So what now?
The picture is not as bleak as it may seem after wading through these conclusions on Consumerism 1.0. As in any strategy, iterative development based on learning from the first try creates opportunity for new outcomes.
As professionals in this industry, the opportunities that currently exist for us to help employers (plan sponsors) to better understand motivation have the potential to be game changers.