Continuing education has become very important for financial advisors as they navigate volatile markets for their clients. Like doctors, financial advisors continue to learn throughout their careers, gathering information from many different resources to better serve their clients.
Having experienced advisors host topics of interest to other advisors has become big business among the largest investment companies. The Principal and ING both have divisions that work with continuing education or coaching to help other advisors in their networks find the best possible retirement plans for plan sponsors and plan participants.
Most retirement planning is very textbook-oriented, she said, you learn the basic principles and you help clients come up with a basic number of what they need to save to achieve their dream retirement.
“How motivating is that for you? ‘I can’t wait to get up in the morning to get my 401(k) going,’” she said with a laugh. “That’s textbook training. Now, put some emotion into it. Where’s the emotion in all of this? You don’t do anything in life without emotion attached to it. More planners today, our investment companies and our plan sponsors, are really starting to say it is not just a number, it is really a number attached to what they want. What they want is what motivates that. “