Marketing to HR & the C Suite: An insider's perspective

Brokers say one thing and executives typically hear something altogether different, and vice versa. Having an isider's perspective certainly could reduce the confusion and save everyone's time, but is there a human resources officer who would divulge such secrets and help brokers efficiently market the C-Suite? The answer is yes.

2012 Benefits Selling Expo speaker presentation:

Trisha Zulic slide 1

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