Aflac (NYSE: AFL) launched Aflac Benefits Solutions, a separate subsidiary focused on providing dedicated and specialized services to the nation’s largest brokerage firms. ABS is designed to foster new and expanded partnerships supported by an experienced, national team of business developers, consultants, strategic account marketers and account service executives.
ABS will be led by President Chris Covill, who has 25 years of experience in the health care and benefits industries. Covill most recently served as the national practice leader for Mercer's voluntary benefits brokerage-consulting practice. He also previously held leadership positions at Marsh USA.
As part of Aflac’s overall broker strategy, ABS augments the company’s solutions and services targeted at regional and mid-tier brokers. Among its other services, ABS will offer ongoing research and insights into industry trends to national brokerage firms and consultants, along with tools for understanding voluntary benefits products and services, strategic marketing and enrollment assistance, and leading technology to help them better educate and serve their clients.