NEW YORK (AP) — Disney says its programming will no longer be sponsored by junk food.
The Walt Disney Co. said Tuesday that it will become the first major media company to ban such ads for its TV channels, radio stations and websites intended for children. That means kids watching Saturday morning children's shows on Disney's ABC network will no longer see ads for fast foods and sugary cereals that don't meet company's nutrition standards.
The guidelines won't go into effect until 2015 because of existing advertising agreements.
First Lady Michelle Obama called the announcement a "game changer" in a statement.
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