Mass Mutual's Retirement Services Division, a division within Massachusetts Mutual Life Insurance Company of Springfield, Mass., has begun to look for new ways to inform younger people about the importance of planning for their retirement.
MassMutual's Retirement Services Division chose Rhode Island School of Design's (RISD) graphic design students in the hope that they will be able to develop effective advertisements that encourage 20-somethings to better prepare for their retirement.
The campaign, which will be conducted as part of school's Corporate Sponsored Studio: Designing Today For Tomorrow program, hopes to utilize the graphic design students in order to help the company cultivate original methods of reaching and instigating 20-somethings to more soundly prepare for retirement.
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