As participant fee disclosures are now in place, advisers can take this as an opportunity to prove their value as well as grow their businesses, and there are five point advisers should keep in mind when doing so, says Bob Kaplan, national retirement consultant and 401(k) technical expert of ING U.S.

Manage sponsors' expectations

According to the Deloitte 2011 401(k) Benchmarking Survey, one-third of plan sponsors are unaware of the new fee disclosure rules. With the tough economy, most plan sponsors are focusing on their businesses, and they may not have the necessary staff to devote time to this issue, Kaplan says. Instead, plan sponsors rely on their advisers to inform them of any changes, but this often does not happen.

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