It happens all the time: The hard-working crew at a small business loses customers thanks to the sour grapes of one person. The same goes for retirement advisors.
It could be a disgruntled employee, an angry customer or even a competitor, says V. Michael Santoro, coauthor with John S. Rizzo, left, of Niche Dominance: Creating Order Out of Your Digital Marketing Chaos.
"Anyone can post a bad review online and hurt your business," says Santoro, who is a managing partner with Rizzo of Globe On-Demand, an Internet technology company. "Unfortunately, most business owners are not even aware that these bad reviews are out there."
Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.
Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
- Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events
- Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
