I was in an airport shuttle with some fellow writers last week when the question was first posed. "Are you guys getting bombarded with these LinkedIn endorsement requests?"
I was a little perplexed at first, as I tend to run my social media experience - as many of you over the age of 25 do - in a fairly low-key kind of way. I would rather write an email than sign in on FourSquare, mess with Pinterest or Spotify anything.
I'd be interested to see how this endorsement request development is going to touch those of you in the financial and retirement advisor business. Will you be asked to vouch for a colleague or a client and their trustworthiness, their financial intuition, their savvy, their friendliness or their promptness? And just where do these skills and expertise lists come from, exactly?
Ultimately, I realize it's an attempt by LinkedIn to continue to up the ante and provide a more compelling and user-friendly platform with more useful and potentially sales-friendly information on its participants - before another start-up platform or app comes along and steals more of the business.