The Guardian Life Insurance Company of America has introduced “Benefits Kickstart,” a universal pre-enrollment e-program designed to help provide employees with information on non-medical benefits available through their employer.
The customizable email platform was designed to help employers increase employee participation during the open enrollment season.
“We are always looking for ways to streamline benefit plan communications for employers, especially during the pre-open enrollment season, which provides an opportunity to bring non-medical coverage to the forefront of insurance conversations,” said Elena Wu, vice president, Group Marketing and Learning Services at Guardian. “With the advent of our Benefits Kickstart program, we can better equip brokers and employers with the optimal tools to increase awareness and benefits participation, as well as prime employees to make insurance choices beyond medical benefits.”
Based on research findings from the Guardian Workplace Benefits Study, the company has recognized the impact early communications can have to help employees get the most out of their employers’ benefit offerings during open enrollment season.
Nearly 47 percent say that the workplace is a more important source for insurance and savings products compared to five years ago; however, employees would be able to get more value out of their employers’ benefits program if they were more aware of what was being offered and better understood the need for coverage.
Engaging employees early helps them understand the value of their benefits and helps to increase their satisfaction with the benefits a company offers, in turn driving more participation. While workers and employers agree that benefits communications could be much more effective, only about one-third rate their communications as “highly effective.”
Among those who do feel their company’s benefits communications are “highly effective,” 83 percent are very satisfied with their benefits. For employers, improved communications around benefits translates into more engaged employees who are more satisfied with their benefits.
The Guardian Life Insurance Company of America and its subsidiaries offer life insurance, disability income insurance, dental insurance products and funding vehicles for 401(k) plans, annuities and other financial products.