Financial Finesse is branching out into new territory with its financial helplines.
The company has offered a financial call-in center for more than a decade and through most of its history has had that service available for employees of its corporate clients, said Liz Davidson, founder and CEO of Financial Finesse.
In the past four years there has been an evolution in the questions clients ask the Financial Finesse helpline.
“We’re seeing increased knowledge and the development of much better habits and behaviors,” Davidson said. Ten years ago, the questions people asked were reactive. People waited to call because they were in serious financial trouble, like a foreclosure, bankruptcy or going through a divorce.