The majority of financial advisors are men, but women seek out financial advice more than men do. So how can advisors connect with the women they are serving?
The best way is to not speak down to them and to eliminate the jargon, said Kimberly Foss, president and founder of Empyrion Wealth Management in Sacramento, Calif.
Foss recommends that anyone seeking a new financial advisor answer the following questions after the initial meeting: Do I get it? Do I understand it at the basic level? Does this person have my best interest at heart and will they act in my best interest?
If any of the answers are no, a client should find someone else. A good client/advisor relationship is based on trust, and to build trust an advisor must find a way to connect and build a relationship with them, she said.