The health insurance industry is a constant state of change, so for those working in the industry, keeping up with new information and trends is vital to success. What's the best way to approach 2013? Perhaps with a fresh outlook, new ideas and some resolutions.
Here are what some brokers and advisors had to say about what they will try to do in the coming year.
Be a big brother or big sister. Mentor someone who shows promise in your organization, and teach them your skills. Grooming new sales people helps to grow your company, and it makes you a better person. The student learns from the master, and the personal growth that results within everyone improves you, your protégé and your business.
Think through the multiple effects of PPACA/exchanges on the benefits world. And specifically, ask: What does my organization need to do to help our customers make the best choices? What new opportunities are there for my organization? What new competitive pressures do we face from public and private exchanges? How can my organization be a leader in playing an advisory role with clients (not a more traditional role of product/service shopping and selection)? What do we need to change to be ready for Jan. 1, 2014?
Read every day. There are articles every day about compliance issues, sales approaches, what works and doesn’t work that you ought to take 10 minutes every day to read, absorb and use again. This little bit of mental exercise will fundamentally make your business better, and help you feel better prepared, and less scared, for what’s next.
Think health reform. Refine your health care reform approach/model and integrate it into voluntary sales efforts to produce one, comprehensive go-to-market strategy.
Embrace voluntary products. By now we have all heard, in many cases numerous times, that voluntary benefits are highly sought after by employees of all ages and should be part of your strategic plan in implementing these with your client base. So if you haven’t fully invested in making the inclusion of voluntary products in your strategic plans, 2013 needs to be the year you begin executing upon this. It will position you as a valued strategist with your clients, as well as create higher retention for your firm in a very competitive marketplace.