When open enrollment ends and every employee has checked a box for a health plan, is the broker or agent’s job finished? Should the employer be satisfied after this flurry of activity? Is the employee motivated to make better health decisions?
Employers need to find ways to encourage employees to embrace new habits that help them manage and maintain their personal and financial health. Wellness activities such as early diagnosis, regular physical exams and immunizations have been proven to significantly reduce costs and lost work time. Brokers and agents are particularly well positioned to help employers in this process by providing their expertise, materials and a plan employers can use to help engage employees.
Developing a plan for engagement