Social media has a reputation for distracting employees but when used properly, it can actually have the opposite effect.
Whether it's Facebook or Twitter or another social media channel, these platforms allow for improved communication between an employer and its employees, as well as employees and their co-workers and even customers.
Adam Wootton, director of social media and games at Towers Watson, a global professional services company in New York City, says social media can drive engagement and productivity.
“If companies want to communicate with their employees effectively, they need to meet the employees on the same street they’re on,” Wootton says. “If employees use these tools and techniques to communicate, they’re going to react well to this media.”
As an example, an internal social media platform allows employees to post a range of items, from client presentations or an idea for a new product, and receive instant feedback from other workers. Employees can even use internal social media platforms to receive more personal information, such as benefits plans.