SAN JOSE, Calif. — President Barack Obama on Friday encouraged the uninsured or those paying high prices for health insurance to sign up for coverage under his health care law and urged opponents to stop wasting time continuing to fighting its implementation.

Obama used a trip to California to highlight how the state is implementing the Affordable Care Act and refute continuing criticism over his signature legislative achievement. He touted an effort in the state to recruit Hispanics in particular to the health care exchanges that are being created to help millions of now-uninsured consumers afford coverage.

"The main message I want for Californians and people all across the country, starting on October 1st, if you're in the individual market, you can get a better deal," Obama said. He said California's online marketplace will allow consumers to shop for private insurance "just like you were going online to compare cars or airline tickets."