Still think social media’s just a fad?
Then you may be falling behind in your business.
MailChimp. Talk about a time saver: This site creates, sends and tracks emails — all for free. Users can send 12,000 emails a day for no cost — a perfect way to get through to a lot of clients at once. “It’s a great site whether you are self-employed or work for a Fortune 500 company,” Roberts said. Use this site to get new clients and retain clients.
Yugma. Yugma offers free web conferencing solutions. Roberts suggested using this site to conduct a monthly web seminar with clients. The easy-to-use site can also be used to help clients enroll online. “If you don’t have time driving to each of your clients, reach more at one time and do it at your desk,” Roberts said.
LinkedIn. There’s no better way to test the social media waters than to join the world’s largest professional network. Here, you can connect with other insurance brokers, carriers, broker groups or clients. Another important reason to be on LinkedIn? To stay up-to-date on health insurance, health reform and regulatory news. Follow groups that are posting that news and information, and then send that information on their clients.
YouTube. YouTube is the world’s second-largest search engine, so utilize it. Brokers and carriers can create their own company YouTube page, and post and create company videos on it. Then use that link and post it on LinkedIn, Facebook, and any type of advertising that you have, Roberts said. Also, put the link on your email or on your business card.