What do employers want from benefits brokers? More than what brokers are offering.
A new survey reveals a disconnect between what employers expect from their brokers and what brokers are delivering.
In nearly every category that was ranked as highly important that a broker deliver, fewer employers than last year said their broker was delivering that service satisfactorily. For example, 86 percent of employers expect their broker to provide employee safety and health information, but 75 percent say their broker isn’t doing a satisfactory job.
Three-quarters (75 percent) want their broker to assist in creating or maintaining a safety program, though 68 percent of employers are no satisfied with their broker’s current support.