As enrollment season heats up on the exchanges — and while the websites limp along — brokers have a message for anyone having a hard time making heads and tails of it all: they can help, much more so than navigators can.
The National Association of Professional Insurance Agents is spreading the word to consumers that brokers can help them make sense of the confusing world of the Patient Protection and Affordable Care Act.
There has long been contention between navigators and brokers, with brokers claiming PPACA’s navigator program is one last administrative jab to their profession’s worth. The Obama administration has said that navigators do not have to be licensed agents or brokers and may not be paid by insurance companies. Republicans have slammed the navigator program, arguing that brokers and agents are trained professionals who have the experience and requirements to guide consumers in their health plan options.
Though some brokers have felt defeated by PPACA, and many are leaving — or considering leaving — the business, others have gotten the certification required to assist consumers to enroll in health plans offered as part of PPACA.