Web broker wants to run exchange enrollment

(AP photo/J. David Ake) (AP photo/J. David Ake)

A Web-based broker, eHealth Inc., wants permission to run the enrollment process in the 36 states where the U.S. Department of Health and Human Services is in charge.

eHealth CEO Gary Lauer said his company would take over the enrollment process now based on the troubled HealthCare.gov website in exchange for getting permission to enroll subsidy-eligible consumers in exchange plans.

The company would get paid earning commissions, Lauer said.

“Let the federal government focus on the backside,” Lauer said. “We’ll be the front-end, consumer-focused enrollment mechanism. We think this is a great marriage.”

The company would welcome other Web brokers in the enrollment process, Lauer added.

Lauer already presented the idea to President Obama in a public letter.

The company has a deal right now to connect with the HHS “data services hub,” through HealthCare.gov and help consumers enroll in exchange plans, but the company hasn’t been able to yet because of the technical difficulties, Lauer said.

If eHealth could connect directly with the data hub, rather than going through HealthCare.gov, it could have an alternative to HealthCare.gov operating "in a very short time.”

Lauer declined to give more details about how long he thinks setting up an alternative system would take.

Getting “all hands on deck” to help with enrollment could boost the numbers and help hold down individual prices, Lauer said.

Some Republican members of Congress have said they believe participating carriers can’t release enrollment data because of an HHS directive.

Lauer said that eHealth has received no similar directive, and he’s talked freely about his views on the problems.

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