We've heard it all before. Survey after survey finds consumers are still blissfully unaware of or simply confused by the Patient Protection and Affordable Care Act. This despite the fact that the exchanges have been open for weeks now and the law's other main provisions go live in just a few weeks.

Many are even confused about the name of the law, not realizing PPACA and Obamacare are one and the same, as revealed by a recent bit on Jimmy Kimmel Live, in which the show's film crew took to the streets of Hollywood, underscored confusion seen in polls about the federal health care law.

"It's a challenge, having to skirt the line between what's going on with the politics of it, what the health plans actually offer and what the facts of the matter are," says Rudy Garcia of Qandun Insurance Agency in California.