We’ve heard it all before. Survey after survey finds consumers are still blissfully unaware of or simply confused by the Patient Protection and Affordable Care Act. This despite the fact that the exchanges have been open for weeks now and the law’s other main provisions go live in just a few weeks.
Many are even confused about the name of the law, not realizing PPACA and Obamacare are one and the same, as revealed by a recent bit on Jimmy Kimmel Live, in which the show’s film crew took to the streets of Hollywood, underscored confusion seen in polls about the federal health care law.
No doubt, PPACA is very much a part of the public conversation. Public relations firm WCG found 8.5 billion online references to the law over the past year on news sites, blogs, forums and Twitter.
It’s easy to see where confusion lies — in conversations mentioning PPACA, more than half of them make no reference to specific components of the law and were focused on defunding or repealing efforts.
Watkins has launched a campaign to educate people in Florida’s Brevard County, speaking at churches, businesses, rotaries, civic organizations and hospitals. He says that PPACA has changed his role in the community.