PORTLAND, Ore. (AP) — With its troubled health insurance exchange portal still not working, Cover Oregon says it has suspended its optimistic, feel-good advertising campaign after spending more than $8 million on it this year.
The exchange's television, radio and newspaper ads have been pulled, Cover Oregon spokesman Michael Cox said on Thursday, while the "Long Live Oregonians" billboards will come down as payment expires.
In one of the TV ads, folk singer Laura Gibson sings chirpily that Oregon's spirit is "to care for each one, each daughter and son."
But the launch of Cover Oregon didn't live up to the ad campaign's optimism.
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