Ah, the good, old ways — the known, tried and trusted ones. The ways health benefits packages, and insurance, were sold before healthcare reform. Are they gone forever? Some are, some perhaps not.
Either way, there’s plenty you can do under the new rules of the game.
4. Incorporate a private health exchange solution: Private exchanges are gaining in popularity, and businesses of all sizes are curious about how they can benefit from them. Fact: You don’t have to be Mercer or Cigna to set up an exchange. Numerous entities ranging from start-ups to new divisions of leading insurance companies have been created to offer new private health exchanges. Brokers can do the same by 1) creating a private exchange, 2) connecting the employer and employee to your private exchange services, and 3) allowing employees to use your private health exchange to purchase a policy.
5. Think voluntary: Voluntary products are all the rage. Gain revenue from employers and individuals by providing employers an opportunity to broaden their health benefits with voluntary products. Help assist employees with filling in any financial or coverage gaps in their health insurance policy.
7. Utilize Internet inbound marketing: SEO/SEM/SoMe. Learn them. Know them. Use them to boost your sales. You should be showing up in search results and engaging in some form of social media. Utilize the power of the internet, SEO, email marketing, and social media to drive qualified prospects to your website and landing pages. Outbound marketing strategies have become expensive. Even if your team is small, inbound marketing activities can help you gain a competitive edge.
8. Be the go-to person for ACA questions: Be a resource and convert advice into sales. Employers – especially small employers – are confused about their obligations under Obamacare. Educated brokers and agents are some of the most knowledgeable professionals about Obamacare. Use your expertise and resources to effectively assist employers in managing compliance issues related to reform. Small businesses are looking for this expertise as well as innovative solutions to help solve their unique challenges. They’ll do business with you once they trust you.