Women of retirement age are almost without exception likely to stick with their financial advisor if their spouse or partner dies, a finding that flies in the face of common wisdom that widows ditch their financial advisors, a Russell Investments survey found.
The survey looked at two groups of women, the Silent Generation, ages 67 to 80, and Generation X, ages 32 to 47, and found 93 percent of the older group was loyal to advisors when left on their own. The younger group was only slightly less likely to leave an advisor, with 78 percent remaining loyal.
The data was collected by Mathew Greenwald & Associates last March in surveys of 901 total women in each group and of 343 advisors.
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