The promoters the new public health insurance exchanges drew millions of prospects out of the bushes — and dropped many into private marketers' hands.
Organizers of the new federal and state-based Patient Protection and Affordable Care Act exchanges spent tens of millions of dollars on advertising and public relations.
In January, activity at many of the sites was 25 percent to 40 percent higher than normal, Rozum said.
In 2012, he saw the distributors he serves reacting to PPACA with confusion. In 2013, the confusion began to clear. Today, he sees the exchange plan open enrollment season "creating noise" and giving him a chance to start conversations with brokers.