We do the math on employee wellness all the time.
It takes about 23,000 steps, or 4 to 5 hours, to walk off a popular fast-food burger and fries. Count on logging 2,800 steps to burn off a 12-ounce can of regular soda. Barring a spot as a contestant on one of the popular weight-loss TV shows, most of us don’t have enough hours in the day to exercise away overweight conditions.
Company investment dedicated to the nutrition habits of the highest-risk individuals who will up and leave as part of routine turnover is similarly catching the effort up short — expensively. Besides, we’ve repeatedly demonstrated that those who are the most overweight are more likely to establish eat-better routines that last when part of an all-in, bandwagon approach. Who among us didn’t want to be part of the cool group in the cafeteria, after all?
Yes, walking clubs, lunch-n-learns and team competitions are well-intentioned and can be instrumental as part of a comprehensive wellness program. But without a tactical approach to support nutrition habit change on an ongoing basis for all employees and steadfast conviction to stop confusing activity for achievement, the rest is almost superfluous.