April 2 (Bloomberg) — President Barack Obama traveled to the University of Michigan today to call for raising the U.S. minimum wage and appeal to younger voters who might help avert an electoral disaster for Democrats in November.

In the state that is home to the headquarters of the U.S. auto industry, Obama invoked Henry Ford, saying the Ford Motor Co. founder understood that paying his workers a living wage would be good for his company.

"As Americans, we understand that some people will earn more than others," Obama told a crowd of mostly students at the University of Michigan in Ann Arbor. "But here's one thing we do believe: Nobody who works full-time should be raising their family in poverty."

Pressing for raising the federal wage to $10.10 an hour from $7.25 has become a centerpiece of Obama's attempt to help Democratic Party candidates before the November midterm elections that will decide control of the U.S. House and Senate.

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

  • Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.