Tell the truth. Do the right thing. Be there for me. Stand and deliver.
Those are the qualities workers look for as they seek a new employer. They outrank having a pleasant work environment, commitment to work/life balance and even job security, according to a Randstad survey of more than 11,000 U.S. adults.
What don’t they care about? Cutting edge technology, whether a company takes chances, commitment to the environment and the offer of global work opportunities.
The numbers are pretty convincing. Top ranked “corporate personality” traits were:
- Honesty — 78 percent
- Reliable — 71 percent
- Secure — 62 percent
- Commitment to long-term employment — 55 percent
- Well-respected — 51 percent
- Pleasant work environment — 49 percent
- Work/life balance commitment — 43 percent
- Concern with environmental and societal well-being — 9 percent
- On the tech cutting edge — 9 percent
- Global career opportunities — 7 percent
- Daring — 6 percent
- Robust — 6 percent
- Masculine — 4 percent
(Let us put to rest the concerns of those readers who may feel tech workers were not surveyed as a result of the low ranking of cutting edge technology as a factor. Computer World surveyed tech workers earlier this year, and reported that only 12 percent of them said leading edge technology “mattered most to them.”)
Although work/life balance was at the low end of the most sought-after corporate personality traits, employees still showed a keen interest in achieving it.
“The concept of work/life balance highly influences why workers remain with their current employers,” Randstad said in a release. “When asked what would motivate them to work more years for their company, employees named 'a more relaxed work schedule' as the top motivator, and ‘the possibility to adapt work hours’ ranked third. Women more often see their work/life balance put at risk by long work days, while men cite too many deadlines.”