Remember those Got Milk? ads? They were everywhere. These days, this catchy tagline would work just as well for exchanges. Maybe something like, "Got Exchange? If you don't, it's time to get on board."
According to an Accenture study, in just two years, approximately one in five Americans will purchase benefits from a health insurance exchange.
"The growth of private exchanges is rapidly transforming the benefits landscape, providing more flexibility to consumers and more opportunities for brokers to consult with their clients on this evolving benefits delivery model," says Doug Field, Founder & CEO of IHC. As exchanges skyrocket in popularity, brokers, employers and consumers must do their homework to figure out how this solution fits into the already complicated health care puzzle.
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