(Bloomberg Business) — The insurance salesman must have noticed that Carl Streed Jr. was wearing his engagement ring, because he started referring to Streed's wife. Streed didn't say anything at first. But when the guy asked how to spell her name, Streed says, "I just took the pen and wrote: 'CHAD.'"
More and more professionals who advise on personal matters—from lawyers to doctors, from financial advisers to the mattress store—are realizing they need to know whether, when, and how to talk about their clients' sexual orientation.
The alternative is awkwardness, or even a lost customer. (Streed, a 29-year-old doctor who lives in Baltimore, gave the guy another chance.) Cluelessness about lesbian, gay, bisexual, and transgender issues can also result in bad advice.
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