As you sit down to discuss enrollment strategies with your clients, you're facing some significant hurdles: Employees. It's no secret that employees find insurance daunting. They can get overwhelmed and confused, and oftentimes inertia and procrastination win over action.

It's important to remove factors like procrastination, choice overload, perceived hassle costs and more, so we can help so many consumers make the right decisions.

In order to do that, employers need to use strategies that maximize consumer education and participation and tools that reflect insights into consumer psychology. Following these five tips to enrollment will help employees make the best choices with the best possible purchase experience.