Employees readily admit they don't fully understand the value oftheir benefits plans.

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They rely on employers to educate them on their coveragechoices. Employers know they need to invest time in benefitscommunication, but often are overwhelmed with otherresponsibilities. They end up sharing generic information insteadof targeting messages to reach employees based on their interestsand needs.

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Employers are in the best position to help employees make theright benefits choices. Learn how to improve benefitscommunications by watching interview videos with Jennifer Benz, anational employee communications expert. Ms. Benz helps employersalign employee engagement with business goals, craft communicationsto reach employees, and stay current with benefits trends.

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Connect to the Jennifer Benz videos located at these links:

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First video: Communicating the value of employeebenefits

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Second video: Employee benefits trends

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