Two-thirds of insurances carriers experienced an overall increase in voluntary sales in 2015, with half of carriers reporting sales increases of 12 percent of more, according to the LIMRA U.S. Worksite Sales survey.
That marked the fifth consecutive year of increased sales across all voluntary lines. Life insurance led the growth, with an 8 percent sales increase — the largest jump since 2010. Supplemental health lines were up 4 percent.
While the news of continued growth likely surprised few brokers and industry experts, a closer look at the degree to which traditionally core benefit offerings have migrated to a completely voluntary model — in which the employee pays the entire premium — reveals some counterintuitive results, according to Kim Landry, a senior analyst of workplace benefits research at LIMRA.
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