A. Mark Fendrick, M.D., has captured the spirit of the shifting political landscape in 2017. "When I am presenting to groups, I now use the title, `Make American health care great again,'" he says.

Fendrick is on the front lines of developing strategies and tactics to make U.S. health care more effective as well as more affordable. He approaches this difficult task from multiple positions: director of the Center for Value-Based Insurance Design; professor in the University of Michigan's Department of Internal Medicine and Department of Health Management and Policy; and as a practicing physician.

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