There's lots of positive press on voluntary benefits. Studies by LIMRA consistently show the voluntary benefits market growing, while other life and disability markets have been stagnant or shrinking.
Why is voluntary a hot market in a moribund field?
What customers value most in purchasing and owning a product is ease of process. Ease is the single most important factor fueling the growth of voluntary benefits. For the broker, it's easy to tell employers, "Let's add some benefits for your people that you don't have to finance."
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