Enrolling in insurance is one of the most important things people can do for themselves and their loved ones. Fortunately, many employers offer insurance benefits. The down side is that too many people don't engage or, just as concerning, under-engage.
So, how do we get up close and personal to zero in on what employees need, draw them in and make the process so simple they can enroll in a matter of minutes — and feel more confident about their choices?
In short, we need to know more about them — both their motivations and expectations. Let's take a step back and think about how we can elevate engagement in what can sometimes be a highly unsatisfying enrollment process.
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