(Bloomberg) – Morgan Stanley is trying to get down with the kids.

The banking and wealth management powerhouse is starting a new digital investment platform for clients with as little as $5,000 to invest, according to a statement from the company on Monday. 

Built around exchange-traded funds — low-cost products that give investors access to broad chunks of the market — Morgan Stanley Access Investing will charge $3.50 a year for every $1,000 of assets under management, the statement said.

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