Amazon rocked the health care industry with its announcement last month that it would be collaborating on a new health care initative. Just when we thought the buzz was starting to die down, the company struck again, this time with a new target in mind: hospital supplies.

A Wall Street Journal report says the Internet retailer is aiming to become the go-to medical supply house not just for hospitals, but also for outpatient clinics, and it plans to dominate sales "from gauze to hip implants."

The company already offers some medical supplies, such as sutures, although it hasn't yet ventured into such areas as the aforementioned hip implants. Its Amazon Business marketplace also sells industrial and office supplies and has been courting hospital executives to sound them out about the needs and wants of the sector. It has even sent employees to a hospital system so that hospital staff can to test out health care supply ordering for the system's outpatient facilities—approximately 150 of them.

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

  • Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.